Media Review, Media Bias: War and Language

How Arab State Media Narrate Conflict and Risk Their Own Survival

In the theater of modern warfare, language is a weapon of geopolitical alignment. Since the Arab Spring of 2011, state-controlled and state-aligned media across the Arab world have increasingly functioned as extensions of foreign policy. By carefully curating their lexicons, these outlets signal bias, legitimize certain military actions, and delegitimize others. Today, as the region grapples with the fallout of the US and Israeli war on Iran, the selective outrage embedded in Gulf media narratives is not only distorting reality but also planting the seeds of domestic instability.

The blueprint for this linguistic weaponization was clearly established during the Yemen conflict and the subsequent 2017 Gulf diplomatic crisis. When the Saudi-led coalition intervened in Yemen, a stark divergence in media framing emerged. Saudi-aligned outlets consistently employed highly charged, valorizing terminology: Saudi casualties were exclusively referred to as "شهداء" (martyrs), while Yemeni casualties were described as "أشخاص قُتلوا على يد القوات السعودية العادلة" (persons killed by the righteous Saudi forces).

In contrast, Aljazeera, based in Qatar, adopted a more neutral, journalistic lexicon, consistently using the word "قتلى" (killed) for casualties on all sides. This seemingly minor semantic difference carried immense political weight. It challenged the moral absolutism of the Saudi narrative. The threat this posed to Riyadh’s geopolitical project was so profound that, in 2017, Saudi Arabia and its allies issued a list of demands to Qatar to end the blockade, prominently featuring the immediate and permanent shutdown of Al Jazeera. That demand, as history has shown, went nowhere, but it established a lasting precedent: in the eyes of certain Arab states, neutral language is an act of political defiance.

This pattern has reached a dangerous apex in the current US and Israeli war on Iran, a campaign executed and supported by US troops stationed in Gulf States and Jordan. A review of recent headlines from Saudi-aligned and Gulf-centric media outlets, such as Asharq Al-Awsat, reveals a meticulously crafted narrative of selective outrage.

When reporting on Iranian military actions, these outlets deploy a lexicon of moral condemnation. Recent headlines from July 2026 describe Iranian actions as:

• "العدوان الإيراني الآثم" (The sinful Iranian aggression)
• "اعتداءات إيرانية جديدة" (New Iranian assaults)
• "نهج عدواني ممنهج" (A systematic hostile approach)
• "اعتداءاتها الجوية الإيرانية الغادرة" (Treacherous Iranian air assaults)

These phrases are designed to frame Iran as a rogue actor violating international law and threatening Arab sovereignty. However, when these same media outlets report on US and Israeli military actions against Iranian territory, the vocabulary shifts dramatically. US and Israeli bombardments are routinely sanitized as "غارات" (strikes) or "هجمات" (attacks). The word "عدوان" (aggression) is conspicuously absent.

This linguistic sanitization serves a clear political purpose: to normalize the presence of US military forces in the region and to frame the US-Israeli campaign as a legitimate, defensive, or corrective measure, rather than what international legal experts have identified it to be.

The Gulf media narrative stands in direct contradiction to the consensus of the international legal community. The war on Iran has been widely documented as lacking proper legal authority and factual justification.

In March 2026, UN Human Rights experts issued a stark press release, explicitly denouncing the US and Israeli military assaults on Iran and Lebanon as "flagrant violations of international law" and unequivocally labeling them an "act of aggression." The experts warned that the unprovoked attacks, carried out while negotiations were ongoing, constitute a dangerous precedent of impunity.

Furthermore, a landmark letter published by Just Security, signed by over 100 prominent US-based international law experts and professors, condemned the US role in the conflict. The letter detailed how the initiation of the campaign was a "clear violation of the United Nations Charter" (jus ad bellum), as it lacked Security Council authorization and was not an act of self-defense against an imminent threat. The experts also raised alarms over jus in bello violations, citing strikes on civilian infrastructure, including schools and energy facilities, and condemned dangerous rhetoric from US officials dismissing the rules of engagement as "stupid."

While UN experts and legal scholars universally apply the term "aggression" to the US-Israeli campaign, Gulf state media remain silent on this legal reality, choosing instead to act as a linguistic shield for their powerful allies.

The Domestic Boomerang: When Populations Stop Listening

This deliberate cognitive dissonance carries severe domestic risks. The Arab landscape has changed dramatically since 2011. Populations are no longer captive audiences to state-controlled media. With widespread access to satellite television, social media, and independent digital journalism, citizens can easily compare the hyperbolic condemnation of Iran with the sanitized coverage of US actions.

This selective outrage is eroding the credibility of state institutions. Nowhere is this more acute than in Jordan. The Hashemite Kingdom has found itself in a precarious position, hosting US troops and participating in air defense efforts against Iranian projectiles, such as the recent rocket attacks on the Muwaffaq al-Salti airbase. While the Jordanian government frames its actions as defensive sovereignty, a significant majority of the Jordanian public views this blind support for a foreign-led military campaign as fundamentally misaligned with national interests.

By aligning its media narrative and military posture with a war that is widely perceived as illegal and unjust, the Jordanian government is risking severe domestic backlash. The potential for public uprising is no longer a fringe theory; it is a tangible consequence of a populace that feels its government is sacrificing its well-being for geopolitical patrons who do not reciprocate the loyalty.

The Ultimate Strategic Blunder

Language matters, especially during times of war. Words shape perception, and perception dictates political legitimacy. The Gulf states and Jordan, by weaponizing language to show selective outrage, are engaging in a dangerous gamble. They risk losing what is left of their standing among their own people, who are increasingly adept at seeing through the propaganda.

There is a profound, tragic irony at the heart of this conflict. The US and Israeli war on Iran was explicitly designed, in part, to foment regime change in Tehran. Yet, by acting as complicit enablers—both militarily and linguistically—the supporting Arab states are exposing their own populations to the radicalizing effects of war, economic strain, and perceived national humiliation.

When the outcome of this war is not regime change in Iran as now stated by even those who started the war, but rather the destabilization, weakening, or even the fall of regimes in the Gulf and Jordan, it will stand as the biggest strategic blunder in modern Middle Eastern history. The supporters of this war may find that the linguistic and political tools they used to target their adversaries have ultimately written the epitaph of their own rule.