TEJU COLE
A week and a half ago, I watched the Kony2012 video. Afterward, I wrote a brief seven-part response, which I posted in sequence on my Twitter account:
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1- From Sachs to Kristof to Invisible Children to TED, the fastest growth industry in the US is the White Savior Industrial Complex.
2- The white savior supports brutal policies in the morning, founds charities in the afternoon, and receives awards in the evening.
3- The banality of evil transmutes into the banality of sentimentality. The world is nothing but a problem to be solved by enthusiasm.
4- This world exists simply to satisfy the needs—including, importantly, the sentimental needs—of white people and Oprah.
5- The White Savior Industrial Complex is not about justice. It is about having a big emotional experience that validates privilege.
6- Feverish worry over that awful African warlord. But close to 1.5 million Iraqis died from an American war of choice. Worry about that.
7- I deeply respect American sentimentality, the way one respects a wounded hippo. You must keep an eye on it, for you know it is deadly.
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These tweets were retweeted, forwarded, and widely shared by readers. They migrated beyond Twitter to blogs, Tumblr, Facebook, and other sites; I'm told they generated fierce arguments. As the days went by, the tweets were reproduced in their entirety on the websites of the Atlantic and the New York Times, and they showed up on German, Spanish, and Portuguese sites. A friend emailed to tell me that the fourth tweet, which cheekily name-checks Oprah, was mentioned on Fox television.
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